Sustainable packaging is packaging that, over time, reduces its environmental footprint. The Sustainable Packaging as defined by the GreenBlue® project is packaging which:
- is sourced responsibly,
- is designed to be effective and safe throughout its life cycle,
- meets market criteria for performance and cost,
- is made entirely using renewable energy, and once used,
- is recycled efficiently to provide a valuable resource for subsequent generations.
In summary: a truly closed loop system for all packaging materials.